30/03/2011 (Entry by Kruthi)
Final meeting and report arrangement 6 pm to 8pm
Attendees: Emily, Shyju, Kruthi
We did the final report editing, checked the Appendixes. Structured the report carefully and verified the mistakes before printing.
29/03/2011 (Entry by Kruthi) Team Meeting today from 6 pm to 8.30pm Attendees: Emily, Shyju, Kruthi
Worked on last editing and
28/03/2011 (Entry by Kruthi) Team Meeting today from 2 pm to 11pm Attendees: Emily, Shyju, Kruthi
Continued with the editing and also worked on the references (books for library). Worked on the two questions as well. Also continued work on Appendixes.
27/03/2011 (Entry by Kruthi) Team Meeting today from 4.30 pm to 11pm Attendees: Emily, Shyju, Kruthi
We started with structuring the data as required and minimizing the word count for each model. Worked on the image editing of few of the methods and also discussed our view on every section.
26/03/2011 (Entry by Emily)
Team Meeting today from 1030 to 3pm
Attendees: Shyju, Kruthi, Emily
We met today as a group to go over the draft of the paper. We continued to flush out the draft, removing items that related to the analysis of the model and inserted those into appendices. We further discussed our recommendations. We reviewed and made changes to the outline of our report. We are finding it challenging on how to link all the models and provide enough detail to fit within our word count.
Each group member left the meeting today with their own tasks. Kruthi and Shyju will be finalizing and fixing the visuals for the appendices, table of contents, references, etc. Emily to go over draft and delete repetitive items.
Next meeting Sunday: March 27 at 430pm!
24/03/2011 (Entry by emily)
Team meeting today from 11 to 7pm.
Attendees: Shyju, Kruthi, Emily
It was a really good meeting today. We worked on discussing our recommendations, limitations and assumptions to the case. We organized and started working together on the visual diagrams for our appendices that are applicable to the models we used.
We also completed the last piece of our observational market research. Together we went to Harrods today to check out the Illy Espressamante Cafe they have there. To our surprise - it was changed to its competitor brand!
Following is the minutes sent by Emily and Kruthi.
It was a good meeting today - me and Kruthi have established a game plan! See below and PLEASE note the next mtg time/date. If you dont come ill be sad :( Kruthi emailed some really good examples today and I have emailed you the skeleton of the internal/external analysis - what we have so far....
NEXT MEETING: THURSDAY MARCH 24 - ALL DAY!! - Mark your calendar!!!! Start time: 1030am
To Do List for Group - FOR WEDNESDAY March 23 - SEND TO EMILY BEFORE 5pm! Emily will complete first draft wednesday evening - cant do it without your analysis. 1. Shyju - OHMAE Model - require write up to be inserted into paper - including application/critical analysis related to Illy 2. Kruthi - Brand Prism - require write up to be inserted into paper - including application/critical analysis related to illy 3. Emily - ANSOFF Model - require write up to be inserted into paper - including application/critical analysis related to illy
FOR THURSDAY MARCH 24 - Please come with the following completed: 1. Shyju - OHMAE Model Pictoral for Appendix - Please have a pictoral for both past Illy and Present Illy 2. Shyju - For appendix - please have pictoral of timeline/evolution of Illy (see example in case Kruthi emailed March 19) 3. Kruthi - Brand Prism - Pictoral for Appendix - Please have pictoral for both Past Illy and Present Illy 4. Kruthi - Financial Growth/Highlights Pictoral for Appendix 5. Emily - SWOT Analysis Pictoral for Appendix 6. Emily - Pictoral for Porter/Pestle/Ansoff for Appendix. 7. ALL - Provide comments for Observational Data Appendix - please include: one store experience, youtube commercials and possibly experience in cafe 8. ALL - Please come to meeting on thursday with some ideas for recommendations 9. ALL - Please review our two group questions and input for thursday
16/03/2011 22:26 (Entry by Kruthi) If that is the case, its good to get their guidance. I hope it really needs Feli's help :)..just kidding..man.. Yeah I changed it coz I am tired of reading and hearing my name wrong from the day I joined Uni :)..Its definitely 'i'...
16/03/2011 21:53 (Entry by Shyju) I was in the library all evening looking for one mention of OHMAE in marketing shelf.. cant find it ladies. So, I have decided to email Felicity asking for some help! :-) Haaaaa... Kruthi - You changed the spelling of your name in my entries.. I was again confused which was the correct ending 'i' or 'y'!! :-)
15/03/2011 20:00 (Entry by Kruthi)
- Shared Table of Content and started writing the report.
Hello Emily and Shyju,
As discussed with the model allocation, I have some info on the Porter's 5 forces which is being done by Emily. Just sharing that:
- Shared the first opinion on Models to be used and structure of the assignment.
09/03/2011 23:00 (Entry by Shyju)
- Completed the decision making on the models.
Hi Kruthi and Emily,
This is the page where we can get started with our log. We may have to play around this page a bit to understand the way we could maximize the result of this web page. Anyways, a couple of good practices/guidance to use this web page consistently. Please add entries in chronological order with new additions on the top of the list. I am starting off with the creation of this page to the day when we were selected as a team :-)..Way to go ladies..
14/03/2011 22:30 - Creation of this wiki webpage and invitation sent to Kruthi and Emily.
14/03/2011 13:30 - First official meeting to discuss and decide product life cycle (PLC) models for the report. - The team seemed to be syncing well and all had done their share of homework and brought valuable suggestions to the table. - First few minutes were spent in watching a couple of Illy Spot ads and their campaigns while browsed through their online stores. - It was decided that 'Value Chain Analysis' would be better to explain the Illy products and its business model as BCG matrix model is inclined more towards departmental or a competition analysis. - The 5 models were allocated among the three as follows: Emily - Porters 5 forces Kruthi - PESTLE, Brand Prism Shyju - Value Chain Analysis, OHMAE (initial reading and understanding of the model) - All three decided to work real time for the Internal<>External aspects of the situational analysis and give structure and decide final format. - Next meeting to be held on Thursday, 17/03/2011 during Marketing lessons.
09/03/2011 23:51 - Emily sent out the first set of her research on the topic to Kruthi and Shyju. Files attached in the files session of this page.
09/03/2011 11:30 (approx.) - Team was decided by picking lot.. Great to have you guys together.. Still remember we were shouting to each other from one end of the class to the other end that we are together working on the project.
Final meeting and report arrangement 6 pm to 8pm
Attendees: Emily, Shyju, Kruthi
We did the final report editing, checked the Appendixes. Structured the report carefully and verified the mistakes before printing.
29/03/2011 (Entry by Kruthi)
Team Meeting today from 6 pm to 8.30pm
Attendees: Emily, Shyju, Kruthi
Worked on last editing and
28/03/2011 (Entry by Kruthi)
Team Meeting today from 2 pm to 11pm
Attendees: Emily, Shyju, Kruthi
Continued with the editing and also worked on the references (books for library). Worked on the two questions as well.
Also continued work on Appendixes.
27/03/2011 (Entry by Kruthi)
Team Meeting today from 4.30 pm to 11pm
Attendees: Emily, Shyju, Kruthi
We started with structuring the data as required and minimizing the word count for each model. Worked on the image editing of few of the methods and also discussed our view on every section.
26/03/2011 (Entry by Emily)
Team Meeting today from 1030 to 3pm
Attendees: Shyju, Kruthi, Emily
We met today as a group to go over the draft of the paper. We continued to flush out the draft, removing items that related to the analysis of the model and inserted those into appendices. We further discussed our recommendations. We reviewed and made changes to the outline of our report. We are finding it challenging on how to link all the models and provide enough detail to fit within our word count.
Each group member left the meeting today with their own tasks. Kruthi and Shyju will be finalizing and fixing the visuals for the appendices, table of contents, references, etc. Emily to go over draft and delete repetitive items.
Next meeting Sunday: March 27 at 430pm!
24/03/2011 (Entry by emily)
Team meeting today from 11 to 7pm.
Attendees: Shyju, Kruthi, Emily
It was a really good meeting today. We worked on discussing our recommendations, limitations and assumptions to the case. We organized and started working together on the visual diagrams for our appendices that are applicable to the models we used.
We also completed the last piece of our observational market research. Together we went to Harrods today to check out the Illy Espressamante Cafe they have there. To our surprise - it was changed to its competitor brand!
Next meeting will be on Saturday at 10:30am.
19/03/11 22:56 (Entry by Shyju)
Team-meet today morning:
Attendees - Emily, Kruthi
Absent: Shyju
Following is the minutes sent by Emily and Kruthi.
It was a good meeting today - me and Kruthi have established a game plan! See below and PLEASE note the next mtg time/date. If you dont come ill be sad :( Kruthi emailed some really good examples today and I have emailed you the skeleton of the internal/external analysis - what we have so far....
NEXT MEETING: THURSDAY MARCH 24 - ALL DAY!! - Mark your calendar!!!! Start time: 1030am
To Do List for Group - FOR WEDNESDAY March 23 - SEND TO EMILY BEFORE 5pm! Emily will complete first draft wednesday evening - cant do it without your analysis.
1. Shyju - OHMAE Model - require write up to be inserted into paper - including application/critical analysis related to Illy
2. Kruthi - Brand Prism - require write up to be inserted into paper - including application/critical analysis related to illy
3. Emily - ANSOFF Model - require write up to be inserted into paper - including application/critical analysis related to illy
FOR THURSDAY MARCH 24 - Please come with the following completed:
1. Shyju - OHMAE Model Pictoral for Appendix - Please have a pictoral for both past Illy and Present Illy
2. Shyju - For appendix - please have pictoral of timeline/evolution of Illy (see example in case Kruthi emailed March 19)
3. Kruthi - Brand Prism - Pictoral for Appendix - Please have pictoral for both Past Illy and Present Illy
4. Kruthi - Financial Growth/Highlights Pictoral for Appendix
5. Emily - SWOT Analysis Pictoral for Appendix
6. Emily - Pictoral for Porter/Pestle/Ansoff for Appendix.
7. ALL - Provide comments for Observational Data Appendix - please include: one store experience, youtube commercials and possibly experience in cafe
8. ALL - Please come to meeting on thursday with some ideas for recommendations
9. ALL - Please review our two group questions and input for thursday
16/03/2011 22:26 (Entry by Kruthi)
If that is the case, its good to get their guidance. I hope it really needs Feli's help :)..just kidding..man..
Yeah I changed it coz I am tired of reading and hearing my name wrong from the day I joined Uni :)..Its definitely 'i'...
16/03/2011 21:53 (Entry by Shyju)
I was in the library all evening looking for one mention of OHMAE in marketing shelf.. cant find it ladies. So, I have decided to email Felicity asking for some help! :-) Haaaaa...
Kruthi - You changed the spelling of your name in my entries.. I was again confused which was the correct ending 'i' or 'y'!! :-)
15/03/2011 20:00 (Entry by Kruthi)
- Shared Table of Content and started writing the report.
Hello Emily and Shyju,
As discussed with the model allocation, I have some info on the Porter's 5 forces which is being done by Emily.
Just sharing that:
PORTER'S:
http://www.investopedia.com/features/industryhandbook/porter.asp
http://www.isnie.org/assets/files/papers2007/borzoni.pdf
14/03/2011 11:30 (Entry by Kruthi)
- Researched on PESTLE and PORTER'S.
- Using the following links to write PESTLE analysis of Illy:
http://www.illy.com/wps/wcm/connect/ca6a190049bc1366b160bf3421ba4f2d/illy_presskit_2008_EN.pdf?MOD=AJPERES&CACHEID=ca6a190049bc1366b160bf3421ba4f2d
http://www.illy.com/wps/wcm/connect/4e0620804134ef09b37df73e08dbbff4/2009+Illycaff%C3%A8+environmental+declaration.pdf?MOD=AJPERES&CACHEID=4e0620804134ef09b37df73e08dbbff4
10/03/2011 21:45 (Entry by Kruthi)
- Shared the first opinion on Models to be used and structure of the assignment.
09/03/2011 23:00 (Entry by Shyju)
- Completed the decision making on the models.
Hi Kruthi and Emily,
This is the page where we can get started with our log. We may have to play around this page a bit to understand the way we could maximize the result of this web page. Anyways, a couple of good practices/guidance to use this web page consistently. Please add entries in chronological order with new additions on the top of the list. I am starting off with the creation of this page to the day when we were selected as a team :-)..Way to go ladies..
14/03/2011 22:30
- Creation of this wiki webpage and invitation sent to Kruthi and Emily.
14/03/2011 13:30
- First official meeting to discuss and decide product life cycle (PLC) models for the report.
- The team seemed to be syncing well and all had done their share of homework and brought valuable suggestions to the table.
- First few minutes were spent in watching a couple of Illy Spot ads and their campaigns while browsed through their online stores.
- It was decided that 'Value Chain Analysis' would be better to explain the Illy products and its business model as BCG matrix model is inclined more towards departmental or a competition analysis.
- The 5 models were allocated among the three as follows:
Emily - Porters 5 forces
Kruthi - PESTLE, Brand Prism
Shyju - Value Chain Analysis, OHMAE (initial reading and understanding of the model)
- All three decided to work real time for the Internal<>External aspects of the situational analysis and give structure and decide final format.
- Next meeting to be held on Thursday, 17/03/2011 during Marketing lessons.
09/03/2011 23:51
- Emily sent out the first set of her research on the topic to Kruthi and Shyju. Files attached in the files session of this page.
09/03/2011 11:30 (approx.)
- Team was decided by picking lot.. Great to have you guys together.. Still remember we were shouting to each other from one end of the class to the other end that we are together working on the project.